Varda Logo Primary (svg)

Primary orientation logo

Secondary orientation logo

varda logo 3

Varda Logo Black

Varda Logo Dark Green

Varda Logo White

<h2><strong>Primary orientation</strong></h2>

<p><br />
<br />
There are two variations of the primary identity that can be used: a full-color version and a one-color version. The one-color version should only ever appear in one of three colors: white, black, or Varda Dark Green.<br />
&nbsp;</p>

<p style="text-align:center"><img alt="" src="https://admin.varda.ag/storage/ht-ck-images/wZP8lDFnDy8OtsGpYuhp2oYGaFxrcrlaXMjxWpI1.png" style="height:395px; width:500px" /></p>

<h2><strong>Secondary orientation</strong></h2>

<p>The secondary orientation of our logo is aligned horizontally. This version should only be used in applications where the primary orientation does not work.<br />
<br />
There are two variations of the secondary identity that can be used: a full-color version and a one-color version. The one-color version should only ever appear in one of three colors: white, black, or Varda Dark Green.</p>

<p style="text-align:center"><img alt="" src="https://admin.varda.ag/storage/ht-ck-images/RxnacW75BXrZgmdxs29IH8hUmQBIVhZ63WPZ4ari.png" style="height:296px; width:500px" /><br />
&nbsp;</p>

<p style="text-align:center">&nbsp;</p>

<h2>&nbsp;</h2>

<p style="text-align:center">&nbsp;</p>

<h2><strong>Spacing</strong></h2>

<p>Please leave enough space around the logo mark, as suggested below.</p>

<p style="text-align:center"><img alt="" src="https://admin.varda.ag/storage/ht-ck-images/AWyd6qBCt1FtORnuShCvY3D04V0M09r9oLIPDwGl.png" style="height:468px; width:500px" /></p>

<h2><strong>Logo files</strong></h2>

<p>There are two file types for each version of the logo. For all print work, use the .eps version of the file. For all digital executions, use the .svg or .png file.<br />
<br />
Color versions of the logo with &ldquo;_rgb&rdquo; in the filename are for digital use only. For anything that needs to be printed, use the file with &ldquo;_cmyk&rdquo; in the name.</p>

<p style="text-align:center">&nbsp;</p>

Varda

<h2><strong>Primary orientation</strong></h2>

<p>The primary orientation of our logo is aligned horizontally.<br />
The location and application of the logo should be considered when choosing which option to use. When using the full-color logo, it should only ever appear on white or light colored neutral backgrounds (Varda Light Grey, for example).</p>

<p><img alt="Global FieldID primary orientation logo" src="https://admin.varda.ag/storage/ht-ck-images/DuitKNcGabMrXXY1uY4sOejiI8wBcEImSu8TsEKi.png" style="height:100px; width:280px" /></p>

<p>&nbsp;</p>

<h2><strong>Secondary orientation</strong></h2>

<p>The secondary orientation of our logo is vertically stacked.<br />
This version should only be used in applications where the primary orientation does not work.<br />
Just like the primary identity, the location and application of the logo should be considered when choosing which option to use.</p>

<p><img alt="Global FieldID secondary logo" src="https://admin.varda.ag/storage/ht-ck-images/9OaWFt31F6DltTvUtdHcq0xpn2oEXpLm3XSUQdPR.png" style="height:140px; width:140px" /></p>

<h2>&nbsp;</h2>

<h2><strong>Naming</strong></h2>

<p>About using the naming for our brand, we have two different use cases:</p>

<ul>
	<li>When you are referring to our brand, or as a product, the naming is: Global FieldID, with two words, and ID in capital letters.</li>
	<li>When we talk about field codes, we use only FieldID.</li>
</ul>

<h2>&nbsp;</h2>

<h2><strong>Code branding</strong></h2>

<p>Our codes needs to be preceded by this symbol &ldquo;/\&rdquo; to differentiate them from normal codes.<br />
The structure is composed of two blocks of 4 alphanumeric digits separated by a dot.</p>

<p><img alt="Code structure" src="https://admin.varda.ag/storage/ht-ck-images/HrJrcLwCQ8rkHMaVmvvFZXi4PM6ID3d9mjEUaaqe.jpg" style="height:166px; width:268px" /></p>

Global FieldID

<h2><strong>Primary orientation</strong></h2>

<p>T<a href="https://google.com">he primary orientation of our logo is vertically stacked.</a><br />
<br />
There are two variations of the primary identity that can be used: a full-color version and a one-color version. The one-color version should only ever appear in one of three colors: white, black, or Varda Dark Green.<br />
<br />
The location and application of the logo should be considered when choosing which option to use. When using the full-color logo, it should only ever appear on white or light colored neutral backgrounds (Varda Light Grey, for example).</p>

<p><img alt="" src="https://admin.varda.ag/storage/ht-ck-images/eYvOJgRJp21PghtylYU9bHVE9wvmgosOohJtLYlm.png" /></p>

<h2><strong>Secondary orientation</strong></h2>

<p>The secondary orientation of our logo is aligned horizontally. This version should only be used in applications where the primary orientation does not work.<br />
<br />
There are two variations of the secondary identity that can be used: a full-color version and a one-color version. The one-color version should only ever appear in one of three colors: white, black, or Varda Dark Green.<br />
<br />
Just like the primary identity, the location and application of the logo should be considered when choosing which option to use. When using the full-color logo, it should only ever appear on white or light colored neutral backgrounds (Varda Light Grey, for example).</p>

<p style="text-align:center"><img alt="" src="https://admin.varda.ag/storage/ht-ck-images/vrEwm97BqMTcjMoGRBxYdi8Dn9DUGD3s7RzEsnue.png" /></p>

<h2><strong>Circle</strong></h2>

<p>In some select applications this circular lockup can be used, for example, merchandising and clothing applications or a web footer.<br />
<br />
This lockup can function as a way for Varda to convey a &ldquo;seal of approval&rdquo; or signify our credibility.</p>

<p style="text-align:center"><img alt="" src="https://admin.varda.ag/storage/ht-ck-images/GP1G3HmWTvv8ELWJvnDNlHsfePTqA434b8l0N5JN.png" /></p>

<h2><strong>Safe space</strong></h2>

<p>Our identity needs room to breathe &ndash; it deserves respect. With that in mind, to maximize legibility, don&rsquo;t crowd the mark, and avoid putting other graphic elements too close.<br />
<br />
Reference the diagrams on this page to calculate an accurate and consistent safe space for the mark. Other graphic elements and text should stay outside the safe space.</p>

<p style="text-align:center"><img alt="" src="https://admin.varda.ag/storage/ht-ck-images/uN0noXccX650yQpCPEzvNSIti4GJmBodIOscpTj6.png" /></p>

<h2><strong>Logo files</strong></h2>

<p>There are two file types for each version of the logo. For all print work, use the .eps version of the file. For all digital executions, use the .png file.<br />
<br />
Color versions of the logo with &ldquo;_rgb&rdquo; in the filename are for digital use only. For anything that needs to be printed, use the file with &ldquo;_cmyk&rdquo; in the name.</p>

<p style="text-align:center"><img alt="" src="https://admin.varda.ag/storage/ht-ck-images/Q3JGfYux2RGuCfAqdsSpysu8Yf6wrOBFh7jhSvNo.png" /></p>

Logos

Varda logos

Guidelines

Primary orientation

Secondary orientation

Spacing

Logo files